{"id":1810,"date":"2024-01-25T10:22:03","date_gmt":"2024-01-25T10:22:03","guid":{"rendered":"https:\/\/www.k12.com\/?page_id=1810"},"modified":"2024-11-29T20:53:37","modified_gmt":"2024-11-29T20:53:37","slug":"marketing-communications-pathway","status":"publish","type":"page","link":"https:\/\/www.k12.com\/career-and-college-prep\/career-prep\/career-fields\/marketing\/marketing-communications-pathway\/","title":{"rendered":"Marketing Communications Pathway"},"content":{"rendered":"\n<div class=\"wp-block-k12-section container-fluid bg-color-hint\n\t\ttext-black padding-4  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-content-block container\"><div class=\"row no-wrap\"><div class=\"col-6 sort-mobile-1 mb-mobile-4 align-self-center hidden-sm\"><img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit.png\" alt=\"A smiling woman with her arms crossed, featuring a play button symbol, exuding confidence and positivity.\" loading=\"lazy\" class=\"wp-image-11128 img-fluid square\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit.png 750w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit-300x300.png 300w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit-150x150.png 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"col-6 align-self-center text-margin-left sort-mobile-2\"><h2 class=\" \">A good fit?<\/h2><img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit.png\" alt=\"A smiling woman with her arms crossed, featuring a play button symbol, exuding confidence and positivity.\" loading=\"lazy\" class=\"wp-image-11128 img-fluid square hidden-lg\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit.png 750w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit-300x300.png 300w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/11\/Marketing-good-fit-150x150.png 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p class=\" \">Is your student always coming up with catchy slogans? Do they love discovering new products and telling family and friends about their favorites? Then a career in marketing communications may be a good fit!<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-hint\n\t\ttext-black  reduced-padding-bottom sticky\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<nav class=\"wp-block-k12-submenu second-nav-container navbar\" aria-label=\"Secondary Menu\" data-is_expand=\"0\" data-is_hover=\"0\" aria-haspopup=\"true\" aria-expanded=\"false\" role=\"button\"><div class=\"container\"><h6 class=\"navbar__heading \"><a>RELATED LINKS<\/a><\/h6><ul id=\"secondary-menu\" class=\"navbar__menu hidden-sm\" role=\"menubar\"><li id=\"menu-item-0\" class=\"navbar__menu-item empty \" role=\"none\"><p class=\"text-bold submenu_item  \" role=\"menuitem\" aria-haspopup=\"false\" aria-expanded=\"false\" aria-controls=\"#menu-item-0-child\" href=\"#menu-item-0-child\"><a href=\"https:\/\/www.k12.com\/stride-career-prep\/career-fields\/marketing\/marketing-communications-pathway\/#menu-item-0-child\"><\/a><a href=\"https:\/\/www.k12.com\/stride-career-prep\/career-fields\/marketing\/professional-sales-pathway\/\">Professional Sales<\/a><\/p><ul id=\"menu-item-0-child\" class=\"navbar__menu-submenu\" role=\"menu\"><\/ul><\/li><li id=\"menu-item-1\" class=\"navbar__menu-item empty \" role=\"none\"><p class=\"text-bold submenu_item  \" role=\"menuitem\" aria-haspopup=\"false\" aria-expanded=\"false\" aria-controls=\"#menu-item-1-child\" href=\"#menu-item-1-child\"><a href=\"https:\/\/www.k12.com\/stride-career-prep\/career-fields\/marketing\/merchandising-pathway\/\">Merchandising<\/a><\/p><ul id=\"menu-item-1-child\" class=\"navbar__menu-submenu\" role=\"menu\"><\/ul><\/li><li class=\"navbar__menu-item hidden\" role=\"none\"><p class=\"view_all chevron \" aria-haspopup=\"true\" aria-expanded=\"false\" role=\"button\">View All<\/p><p class=\"close hidden chevron \" aria-haspopup=\"true\" aria-expanded=\"false\" role=\"button\">Close<\/p><\/li><\/ul><\/div><\/nav>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container bg-color-white\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<p>Marketing positions focus on strategy and analytics. Marketing professionals estimate market demand for their company\u2019s product, decide which customers to target, and design or launch advertising campaigns.<\/p>\n\n\n\n<p>Stride Career Prep* offers a rigorous curriculum where students learn to plan, coordinate, and implement marketing strategies and public relations activities.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-sky-light\n\t\ttext-black padding-4  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-content-block container\"><div class=\"row no-wrap\"><div class=\"col-6 align-self-center text-margin-right sort-mobile-2\"><h2 class=\" \">Gain real-world skills through project-based learning.<\/h2><img decoding=\"async\" width=\"1136\" height=\"1136\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award.png\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1803 img-fluid square hidden-lg\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award.png 1136w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-300x300.png 300w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-1024x1024.png 1024w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-150x150.png 150w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-768x768.png 768w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><p class=\" \">Stride Career Prep has implemented\u00a0<a href=\"https:\/\/www.k12.com\/stride-career-prep\/programs-curriculum\/project-based-learning\/\">project-based learning<\/a>\u00a0(PBL) for many courses in this pathway. PBL curriculum is designed to hone students\u2019 problem-solving, communication, critical thinking, and team collaboration skills. This curriculum is taught by experienced business professionals and includes preparation in the Microsoft Office suite and practical, hands-on exercises that require students to analyze a company\u2019s competitors, create an advertising campaign, and observe customer service interactions in their own community.<\/p><\/div><div class=\"col-6 sort-mobile-1 mb-mobile-4 align-self-center hidden-sm\"><img decoding=\"async\" width=\"1136\" height=\"1136\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award.png\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1803 img-fluid square\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award.png 1136w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-300x300.png 300w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-1024x1024.png 1024w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-150x150.png 150w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/2-Adult-Women-Glasses-Point-Award-768x768.png 768w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container bg-color-white\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<h2 class=\"wp-block-heading\">Our Marketing Communications Pathway Curriculum in Detail<\/h2>\n\n\n\n<p>All our students take the core courses required for high school graduation in their state. The chart below shows the additional classes that students in the&nbsp;Marketing Communications Pathway take. You can see the rest of the curriculum by viewing the&nbsp;<strong><a href=\"https:\/\/www.k12.com\/career-and-college-prep\/career-prep\/offerings-curriculum-and-services\/course-list-and-sample-lessons\/\">full course list<\/a><\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-k12-grid\" style=\"grid-template-columns:repeat(3, 1fr)\">\n<div style=\"order:0\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>CAREER EXPLORATION COURSES<\/strong><br>These courses provide an opportunity for students to gain insight into potential careers.<\/p>\n<\/div>\n\n\n\n<div style=\"order:100\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>CAREER PREPARATION COURSES<\/strong><br>These courses prepare students for industry-recognized certification exams.<\/p>\n<\/div>\n\n\n\n<div style=\"order:200\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>OPTIONAL CAREER LEARNING COURSES<\/strong><br>While not required, these courses provide an opportunity for students to gain knowledge and skills that are useful in their chosen careers.<\/p>\n<\/div>\n\n\n\n<div style=\"order:1\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p>Business &amp; Marketing Explorations<br>Intro to Business Information Management<br>Business Information Management: Data Essentials<\/p>\n<\/div>\n\n\n\n<div style=\"order:101\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p>Intro to Business Communications<br>Business Communication 2<sup>\u2020<\/sup><br>OR<br>Sports and Entertainment Marketing 1<sup>\u2020<\/sup><br>Sports and Entertainment Marketing 2<sup>\u2020<\/sup><\/p>\n<\/div>\n\n\n\n<div style=\"order:201\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p>Interpersonal Communication<sup>\u2020<\/sup><br>Principles of Business, Marketing, and Finance 1<sup>\u2020<\/sup><br>Principles of Business, Marketing, and Finance 2<sup>\u2020<\/sup><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-white\n\t\ttext-black  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<p><\/p>\n\n\n\n<p>Note: Pathway courses are subject to change.<br><sup>\u2020<\/sup>New in fall 2022<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-sky-light\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-section container bg-color-sky-light\n\t\ttext-black  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<h2 class=\"wp-block-heading\">Get credentialed.<\/h2>\n\n\n\n<p>In a world where competition for jobs, pay increases, and academic success continues to increase, certifications provide a credible, third-party assessment of a student\u2019s skills and knowledge of a given subject. Students in this pathway can prepare to take these industry-recognized certification exams:**<\/p>\n\n\n\n<div class=\"wp-block-k12-grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n<div style=\"order:0\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>CAREER SKILLS CERTIFICATIONS<\/strong><br>These baseline certifications prepare students with domain-specific, entry-level job skills.<\/p>\n<\/div>\n\n\n\n<div style=\"order:1\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p>A*S*K Fundamental Marketing Concepts<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container bg-color-white\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<h2 class=\"wp-block-heading\">Get ahead of the competition.<\/h2>\n\n\n\n<p>We encourage students to jumpstart the job search by helping them create a professional r\u00e9sum\u00e9, cover letter, and profile on&nbsp;<a href=\"https:\/\/www.k12.com\/career-and-college-prep\/career-prep\/\"><strong>Tallo<\/strong><\/a>, the leading professional networking platform for Gen Z. Plus, they connect virtually to working education professionals through&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=RrJ4OYcDax8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nepris<\/strong><\/a>.**<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-hint\n\t\ttext-black  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-section container bg-color-hint\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<h2 class=\"wp-block-heading\">Find a school near you that offers the Marketing Communications Pathway.<\/h2>\n\n\n\n<p>Stride Career Prep programs with the Marketing Communications Pathway are available at tuition-free, K12-powered, public online schools in the following states:<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-k12-grid\" style=\"grid-template-columns:repeat(3, 1fr)\">\n<div style=\"order:0\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>ARIZONA<\/strong><br><a href=\"https:\/\/insightaz.k12.com\/career-college-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insight Academy of Arizona<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:100\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>MISSOURI<\/strong><br><a href=\"https:\/\/mova.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Missouri Virtual Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:200\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"0\" data-grid-stripe=\"odd\">\n<p><strong>WASHINGTON<\/strong><br><a href=\"https:\/\/insightwa.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insight School of Washington<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:1\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p><strong>ARKANSAS<\/strong><br><a href=\"https:\/\/arva.k12.com\/stride-career-prep\/business-and-marketing-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arkansas Virtual Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:101\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p><strong>OHIO<\/strong><br><a href=\"https:\/\/ohva.k12.com\/stride-career-prep\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ohio Virtual Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:201\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"1\" data-grid-stripe=\"even\">\n<p><strong>WISCONSIN<\/strong><br><a href=\"https:\/\/dcawi.k12.com\/career-college-prep.html\" target=\"_blank\" rel=\"noreferrer noopener\">Destinations Career Academy of Wisconsin<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:2\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"2\" data-grid-stripe=\"odd\">\n<p><strong>IDAHO<\/strong><br><a href=\"https:\/\/itca.k12.com\/stride-career-prep\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Idaho Technical Career Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:102\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"2\" data-grid-stripe=\"odd\">\n<p><strong>OREGON<br><\/strong><a href=\"https:\/\/cva.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cascade Virtual Academy<\/a><br><a href=\"https:\/\/insightor-ph.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insight School of Oregon\u2014Painted Hill<strong>s<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:202\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"2\" data-grid-stripe=\"odd\">\n<p><strong>WYOMING<\/strong><br><a href=\"https:\/\/wyva.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyoming Virtual Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:3\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"3\" data-grid-stripe=\"even\">\n<p><strong>INDIANA<\/strong><br><a href=\"https:\/\/indls.k12.com\/stride-career-prep\/arts-av-technology-communications\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indiana Digital Learning School<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:103\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"3\" data-grid-stripe=\"even\">\n<p><strong>PENNSYLVANIA<\/strong><br><a href=\"https:\/\/insightpaschool.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insight School of Pennsylvania<\/a><br><a href=\"https:\/\/www.k12.com\/pennsylvania-online-schools\/\">Stride Career Prep at Agora Cyber Charter School<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:203\" class=\"wp-block-k12-grid-cell bg-color-hint\n\t\ttext-black\" data-grid-row=\"3\" data-grid-stripe=\"even\">\n<p><\/p>\n<\/div>\n\n\n\n<div style=\"order:4\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"4\" data-grid-stripe=\"odd\">\n<p><strong>MINNESOTA<\/strong><br><a href=\"https:\/\/mnva.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Minnesota Virtual Academy<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:104\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"4\" data-grid-stripe=\"odd\">\n<p><strong>SOUTH CAROLINA<\/strong><br><a href=\"https:\/\/casc.k12.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber Academy of South Carolina<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"order:204\" class=\"wp-block-k12-grid-cell bg-color-light\n\t\ttext-black\" data-grid-row=\"4\" data-grid-stripe=\"odd\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Don\u2019t see your state? Check out the tuition-based option&nbsp;<a href=\"https:\/\/k12privateacademy.com\/stride-career-prep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a>&nbsp;in Marketing Communications. There are also tuition-free options in related fields like the&nbsp;<a href=\"https:\/\/www.k12.com\/career-and-college-prep\/career-prep\/career-fields\/marketing\/merchandising-pathway\/\"><strong>Merchandising Pathway<\/strong><\/a>!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-white\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-faq\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 heading\"><h2 class=\" \">Choose a career. Prepare for the future.<\/h2><p class=\" \">Students in this pathway can prepare for a wide variety of careers in the field of marketing, including:<\/p><\/div><\/div><div class=\"row accordions\"><div class=\"col-12\">\n<div class=\"wp-block-k12-faq-content\"><div id=\"tabpanel-panel-SMogOuqL\" role=\"tabpanel\" aria-labelledby=\"tabpanel-tag-SMogOuqL\" class=\"tabs__panel k12_accordion\"><div><div class=\"accordion\"><div class=\"accordion-item\"><button class=\"accordion-header\" aria-expanded=\"false\" aria-controls=\"#accordion-SMogOuqL-0\" type=\"button\"><h3>Advertising \/ Promotions \/ Marketing Manager<\/h3><\/button><div id=\"accordion-SMogOuqL-0\" class=\"accordion-content\"><p class=\"\">Marketing managers plan and implement marketing campaigns, which can include online, print, and TV\/radio advertising, and promotions such as contests, coupons, or giveaways. They may also negotiate joint marketing campaigns with strategic partners, evaluate and hire contractors\/vendors, track updates to the website to boost search engine optimization (SEO), and oversee the organization\u2019s branding and image. Marketing managers may focus on a particular brand or product of their employer or a particular advertising channel (e.g., social media or print advertising).<br><br><strong>2021 Median Salary<\/strong><br>$133,380<br><br><strong>Expected Job Growth Rate for 2020\u20132030<br><\/strong>Average<br><br><strong>Typical Entry-Level Education<br><\/strong>Bachelor\u2019s degree<br><br>This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit\u00a0<strong><a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" target=\"_blank\" rel=\"noreferrer noopener\">bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm<\/a>.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-faq-content\"><div id=\"tabpanel-panel-V4cTpu3s\" role=\"tabpanel\" aria-labelledby=\"tabpanel-tag-V4cTpu3s\" class=\"tabs__panel k12_accordion\"><div><div class=\"accordion\"><div class=\"accordion-item\"><button class=\"accordion-header\" aria-expanded=\"false\" aria-controls=\"#accordion-V4cTpu3s-0\" type=\"button\"><h3>Public Relations Specialist<\/h3><\/button><div id=\"accordion-V4cTpu3s-0\" class=\"accordion-content\"><p class=\"\">Public relations specialists create and maintain a positive public image for the clients they represent. Their duties include writing and publishing press releases; providing responses to the media\u2019s information requests; and monitoring public opinions of companies using social media, surveys, or polls.<br><br><strong>2021 Median Salary<\/strong><br>$62,800<br><br><strong>Expected Job Growth Rate for 2020\u20132030<br><\/strong>Faster than average<br><br><strong>Typical Entry-Level Education<br><\/strong>Bachelor\u2019s degree<br><br>This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit\u00a0<strong><a href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/public-relations-specialists.htm\" target=\"_blank\" rel=\"noreferrer noopener\">bls.gov\/ooh\/media-and-communication\/public-relations-specialists.htmbls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm<\/a>.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-faq-content\"><div id=\"tabpanel-panel-wT9CsZuX\" role=\"tabpanel\" aria-labelledby=\"tabpanel-tag-wT9CsZuX\" class=\"tabs__panel k12_accordion\"><div><div class=\"accordion\"><div class=\"accordion-item\"><button class=\"accordion-header\" aria-expanded=\"false\" aria-controls=\"#accordion-wT9CsZuX-0\" type=\"button\"><h3>Market Research Analyst<\/h3><\/button><div id=\"accordion-wT9CsZuX-0\" class=\"accordion-content\"><p class=\"\">Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. They may create and administer surveys, run focus groups, or conduct polls to do so. They also examine data on past marketing campaign performance to guide future campaigns.<br><br><strong>2021 Median Salary<\/strong><br>$63,920<br><br><strong>Expected Job Growth Rate for 2020\u20132030<br><\/strong>Much faster than average<br><br><strong>Typical Entry-Level Education<br><\/strong>Bachelor\u2019s degree<br><br>This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit<strong>\u00a0<a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/market-research-analysts.htm\" target=\"_blank\" rel=\"noreferrer noopener\">bls.gov\/ooh\/business-and-financial\/market-research-analysts.htm<\/a>.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><div class=\"row\"><div class=\"col-12 d-flex justify-content-center\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-sky-light\n\t\ttext-black padding-4\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-faq\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 heading\"><h2 class=\" \">FAQs<\/h2><\/div><\/div><div class=\"row accordions\"><div class=\"col-12\">\n<div class=\"wp-block-k12-faq-content\"><div id=\"tabpanel-panel-kH4H911v\" role=\"tabpanel\" aria-labelledby=\"tabpanel-tag-kH4H911v\" class=\"tabs__panel k12_accordion\"><div><div class=\"accordion\"><div class=\"accordion-item\"><button class=\"accordion-header\" aria-expanded=\"false\" aria-controls=\"#accordion-kH4H911v-0\" type=\"button\"><h3>Do you need a college degree to get a job in marketing?<\/h3><\/button><div id=\"accordion-kH4H911v-0\" class=\"accordion-content\"><p class=\"\">Jobs with the word \u201cmarketing\u201d in the title typically require a bachelor\u2019s degree. However, many other jobs\u2014from sales rep to real estate agent to small business owner\u2014involve marketing but do not require a college degree. The Marketing Communications Pathway is excellent preparation for a bachelor\u2019s-level marketing or business program and careers that don\u2019t require a college degree but involve sales and marketing.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-faq-content\"><div id=\"tabpanel-panel-BCQq8eq6\" role=\"tabpanel\" aria-labelledby=\"tabpanel-tag-BCQq8eq6\" class=\"tabs__panel k12_accordion\"><div><div class=\"accordion\"><div class=\"accordion-item\"><button class=\"accordion-header\" aria-expanded=\"false\" aria-controls=\"#accordion-BCQq8eq6-0\" type=\"button\"><h3>How can I prepare for a career in marketing while I\u2019m in high school?<\/h3><\/button><div id=\"accordion-BCQq8eq6-0\" class=\"accordion-content\"><p class=\"\">In high school, take college preparatory classes as well as electives like marketing and business communication. You can also look for an\u00a0<a href=\"https:\/\/www.k12.com\/career-and-college-prep\/career-prep\/offerings-curriculum-and-services\/career-services-center\/\">internship<\/a>\u00a0or job at a store near you. Many small stores are looking for ways to differentiate themselves and bring in customers. Try offering some free help like running their social media or organizing an email campaign to bring in customers. You can also offer your services to a cause you care about.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><div class=\"row\"><div class=\"col-12 d-flex justify-content-center\"><div class=\"btn-primary  \"><a href=\"https:\/\/www.k12.com\/stride-career-prep\/faqs\/\">Read all FAQs<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container-fluid bg-color-hint\n\t\ttext-black padding-4  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<div class=\"wp-block-k12-horizontal-slider\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"header\"><h2 class=\" \">Learn more about course offerings in other career fields.<\/h2><\/div><\/div><\/div><\/div><div class=\"container  slider__content\"><div class=\"slider-wrapper k12_slider\" data-show-slides=\"3\" data-show-slides-tablet=\"2\" data-show-slides-mobile=\"1\" data-alignment=\"left\" data-expanded=\"false\"><div class=\"slider-content k12_slider_content\">\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-0\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/farming.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1375 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/farming.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/farming-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Agriculture, Food &amp; Natural Resources<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/agriculture-food-and-natural-resources\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-1\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"1204\" height=\"840\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/business-management.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1376 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/business-management.webp 1204w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/business-management-300x209.webp 300w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/business-management-1024x714.webp 1024w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/business-management-768x536.webp 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/><div class=\"content\"><h2 class=\" \">Business Management &amp; Administration<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/business-management-and-administration\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-2\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/criminal-justice.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1377 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/criminal-justice.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/criminal-justice-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Criminal Justice &amp; Community Services<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/criminal-justice-and-community-services\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-3\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/education-and-training.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1378 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/education-and-training.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/education-and-training-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Education &amp; Training<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/education-and-training\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-4\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/engineering-and-manufacturing.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1379 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/engineering-and-manufacturing.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/engineering-and-manufacturing-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Engineering &amp; Manufacturing<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/engineering-and-manufacturing\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-5\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/health-sciences.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1380 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/health-sciences.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/health-sciences-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Health Sciences<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/health-science-and-education\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-6\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/hospitality-and-tourism.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1381 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/hospitality-and-tourism.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/hospitality-and-tourism-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Hospitality &amp; Tourism<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/hospitality-and-tourism\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-7\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/information-technology.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1382 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/information-technology.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/information-technology-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Information Technology (IT)<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/information-technology\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-8\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/marketing.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1383 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/marketing.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/marketing-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Marketing<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/marketing\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-horizontal-slider-card\"><div class=\"container-fluid p-0 h-100\"><div class=\"slide k12_slider_slide \" id=\"slide-0Yed2koB-element-9\"><div class=\"row h-100\"><div class=\"col-12 mx-0 template-3 h-100 d-flex flex-column g-0\"><img decoding=\"async\" width=\"602\" height=\"420\" src=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/visual-arts-and-communications.webp\" alt=\"image (name )\" loading=\"lazy\" class=\"wp-image-1384 img-fluid\" srcset=\"https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/visual-arts-and-communications.webp 602w, https:\/\/www.k12.com\/wp-content\/uploads\/2024\/01\/visual-arts-and-communications-300x209.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><div class=\"content\"><h2 class=\" \">Visual Arts &amp; Communications<\/h2><div class=\"cta btn-link\"><a href=\"\/career-and-college-prep\/career-prep\/career-fields\/visual-arts-and-communication\/\">Learn More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"slider-tools\"><div class=\"slider__count hidden\"><div class=\"slider__count_current\">1<\/div>\/<div class=\"slider__count_max\">10<\/div><\/div><button class=\"button k12_slider_button_prev k12-slider-button-prev\" aria-label=\"Previous Slide\"><\/button><button class=\"button k12_slider_button_next k12-slider-button-next\" aria-label=\"Next Slide\"><\/button><\/div><div class=\"slider-dots k12_slider_dots\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-k12-section container bg-color-white\n\t\ttext-black padding-4  reduced-padding-bottom\"><div class=\"row\"><div class=\"col-12 px-mobile-0\">\n<p><em>*Stride Career Prep is a program for grades 9\u201312. Some schools offer career exploration in middle school.<\/em><br><em>**Many Microsoft\u00ae\ufe0f Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.<\/em><br><em>***Opportunities vary by school; please visit your school page or check with your school counselor.<\/em><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":1785,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-spartan.php","meta":{"rank_math_lock_modified_date":false,"cta_title":"","cta_url":"","cta_desc":"","show_heading":true,"breadcrumbs_dark_bg":true,"footnotes":""},"k12-user-state":[],"k12-display-category":[],"k12-block":[18,400,29982,30005,30006,79,80,13,399],"k12-template":[82],"class_list":["post-1810","page","type-page","status-publish","hentry","k12-block-k12-content-block","k12-block-k12-faq","k12-block-k12-faq-content","k12-block-k12-grid","k12-block-k12-grid-cell","k12-block-k12-horizontal-slider","k12-block-k12-horizontal-slider-card","k12-block-k12-section","k12-block-k12-submenu","k12-template-spartan"],"rankMath":{"parentDomain":"k12.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"marketing-communications-pathway","permalinkFormat":"https:\/\/www.k12.com\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.k12.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"","description":"","focusKeywords":"","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":{"max-snippet":"-1","max-video-preview":"-1","max-image-preview":"large"},"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":"","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"username","primaryTerm":0,"authorName":"K12 Admin","titleTemplate":"%title% %sep% %sitename%","descriptionTemplate":"%excerpt%","showScoreFrontend":true,"lockModifiedDate":false},"powerWords":["a cut above","absolute","absolutely","absolutely lowest","absurd","abuse","accurate","accuse","achieve","actionable","adaptable","adequate","admit","adorable","advantage","advice","affordable","aggravate","aggressive","agitated","agonizing","agony","alarmed","alarming","alienated","aligned","alive","all-inclusive","alluring","always","amazing","amp","animated","annihilate","announcing","anonymous","antagonistic","anxious","apocalypse","appalled","approved","approving","argumentative","armageddon","arrogant","ass kicking","assault","assured","astonishing","astounded","astounding","at 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